Quick Answer

Ready-to-use templates for CPAs: client introduction emails, talking points for conversations, disclosure language, and co-branded client handout.

CPA Referral Program

CPA Partner Toolkit

Copy-ready email templates, talking points for client conversations, and a client handout: everything you need to make your first referral today.

CPA Partner Resources

CPA referral flow Flow diagram showing a CPA introduces a client to T.A.G. Business Funding, T.A.G. reviews the file and funds the client if approved, and pays the CPA a referral fee once the deal funds. CPA Client introduced T.A.G. Business Funding reviews and funds if approved referral fee paid once funded
T.A.G. handles underwriting and disclosure directly with the client; the CPA's role is the introduction.
A restored red flatbed truck lettered for Stiggs Brewery and Kitchen parked outside a dark red clapboard building in Boyne City, Michigan
A client running an operation like this one is a natural fit for the introduction templates below: real, seasonal, cash-flow-driven.
Email Templates
Warm Introduction: Standard
Use when a client has already mentioned needing capital or was declined by their bank
Subject: Working Capital Resource: Introduction Hi [Client Name], During our recent conversation, you mentioned needing working capital for [reason]. I wanted to connect you with a resource that may be a better fit than a traditional bank loan for your situation. Towers Asset Group (T.A.G.) is a business funding specialist I recommend when clients need faster access to capital than their bank can provide. They specialize in merchant cash advances, with decision and funding timing set by the funding provider once your file is complete. This could be a good fit if you need $15,000 to $500,000 and your business has been active for at least 6 months. You can start an application here: [YOUR REFERRAL LINK] There's no cost to apply and no obligation to accept any offer. Feel free to call me if you have questions about whether this is the right move for your situation. Please be aware that I may receive a referral fee if you obtain funding through this program. This does not affect the advice I provide you. Best regards, [Your Name], CPA [Firm Name]
Post-Meeting Follow-Up
Send after a client meeting where cash flow or capital needs came up
Subject: Follow-Up: Working Capital Option We Discussed Hi [Client Name], Great meeting today. As I mentioned, if the timing isn't right for a traditional bank loan or SBA application, there's a faster-path option worth considering. Towers Asset Group (T.A.G.) works specifically with businesses like yours: established, revenue-generating companies that need working capital faster than banks can move. What they typically offer: • $15,000 to $500,000 in working capital • Decision and funding timing set by the funding provider once your file is complete • No collateral, no tax returns for most advances Start here: [YOUR REFERRAL LINK] I'd recommend this primarily if you have a specific, near-term use for the capital: equipment, inventory, payroll bridge, or expansion. If you're unsure whether it's the right move, call me first. Disclosure: I may receive a referral fee if you fund through this program. Talk soon, [Your Name]
Seasonal Capital Timing: Restaurant/Retail
For food, retail, or seasonal clients who need pre-season working capital
Subject: Pre-Season Capital: Timing Window Open Now Hi [Client Name], For seasonal businesses, there's a narrow window when working capital is cheapest and easiest to get: 4 to 6 weeks before your busy season starts, when your bank statements show strong recent deposits. If you've been thinking about stocking up on inventory, upgrading equipment, or hiring before the rush: now is the time to apply, not in the middle of your peak. Towers Asset Group can move once your file is complete, with funding timing set by the provider: → [YOUR REFERRAL LINK] Applying early means you have options. Applying during your peak means you may be over-leveraged when things slow down. I'd rather see you apply now. Let me know if you'd like to talk through the numbers first. [Your Name], CPA Disclosure: I may receive a referral fee if you obtain funding through this program.
Declined by Bank: Soft Pivot
Use when a client was just turned down for a bank loan or line of credit
Subject: Alternative After Bank Decline Hi [Client Name], I heard from you that [Bank Name] passed on the line of credit. That's frustrating: especially when you have a legitimate need and real revenue. It may be worth exploring a merchant cash advance as an interim solution. T.A.G.'s funding partners evaluate applications based primarily on bank statement activity (not tax returns, collateral, or credit score), which is why many businesses that get declined by banks get approved here. This isn't for everyone. But if you need capital in the next 30 to 60 days and don't want to wait for another bank application cycle, it's worth getting a term sheet and seeing what they offer. Apply here: [YOUR REFERRAL LINK] No application fee. You can review the offer before committing to anything. Disclosure: I may receive a referral fee if you fund through this program. [Your Name]
Talking Points: Client Conversations
1
When a client says: "I didn't know you did financing"
"I don't: but I know who to send you to when the bank isn't moving fast enough. This is the resource I use for clients who need capital quickly."
Positions you as a connector, not a broker. Doesn't overstate your role.
2
When a client asks: "Is this like a loan shark?"
"It's a merchant cash advance: they buy a portion of your future revenue. The cost is higher than a bank loan, but so is the speed. For a short-term bridge, it's a legitimate tool. I wouldn't send you there if it wasn't."
Honest about cost without dismissing the option. Your endorsement carries weight.
3
When a client says: "I need $500K"
"Let's run the numbers first. T.A.G. typically offers 1 to 1.5× your monthly deposits. If you're doing $100K/month, that's $100K to $150K. If you need more, we may need to look at SBA or something else alongside it."
Sets realistic expectations before the application, preventing disappointment.
4
When a client asks: "Why are you recommending this?"
"Because I've seen clients struggle for 3 months waiting on bank loan approvals when they needed capital in a week. This solves a different problem than a bank does. And yes, I do receive a referral fee if it funds: I want you to know that upfront."
Proactive disclosure. Most clients respect the honesty and trust you more for it.
5
When a client hesitates about daily payments
"Daily payments are actually easier for cash-flow-sensitive businesses than monthly. You're paying a little every day rather than a lump sum that can cause a shortfall. As long as your deposits are consistent, it's designed to flex with your revenue."
Reframes daily payments as a feature. Only use if the client has consistent deposits: check the client checklist first.
Example advance range at 1x to 1.5x monthly deposits Bar chart from the talking-point example above: a business depositing $100,000 a month typically qualifies for an advance between $100,000 and $150,000, based on a 1 to 1.5 times multiplier of monthly deposits. $100,000 (1.0x) Monthly deposits $150,000 (1.5x) Upper range
The exact multiplier depends on the client's deposit consistency, credit profile, and industry.
A stylist working on a seated client's hair in a salon lined with lit mirrors and barber chairs
The handout below is built to hand a client like the one in a chair here, something concrete to read after the conversation ends.
Client-Facing Handout

Copy and personalize this for client meetings, email attachments, or print. Replace [YOUR REFERRAL LINK] with your actual link.

Working Capital Resource for Your Business

From [Your Name], CPA: [Firm Name]

What it is: A merchant cash advance (MCA) from Towers Asset Group (T.A.G.): a lump sum of working capital in exchange for a fixed percentage of your future deposits.
How much: $15,000 to $500,000. Typically 1 to 1.5× your average monthly bank deposits.
How fast: Review begins as soon as your file is complete, and decision and funding timing are set by the funding provider.
What you need: A signed application and 6 consecutive months of business bank statements. No tax returns required for most advances. A photo ID and a voided business check may be requested later, after approval.
How it's repaid: Daily ACH deductions Monday through Friday, typically over 3 to 12 months.
Best for: Equipment, inventory, payroll bridge, marketing campaigns, or expansion when your bank can't move fast enough.
Apply here: [YOUR REFERRAL LINK]
Disclosure: [Your Name] may receive a referral fee if you obtain funding through this program. This does not affect the advice you receive from [Firm Name].

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T.A.G. Business Funding

See If Your Business Qualifies

500 FICO minimum. Bank declines OK. Revenue matters more than credit score. Decision timing is set by the provider after review.

Apply Now → Call 330-238-3003
✓ No obligation ✓ Soft pull to start ✓ Free to apply ✓ Bank declines welcome

500 FICO minimum  ·  $4K to $6K+/month revenue  ·  Funding timing is set by the funding provider after review