Use when: merchant calls about rates or fees — a service conversation already in progress
"I'll take a look at your rate structure and see what we can do. While I have you — looking at your volume, you'd actually be in a strong position for working capital if you ever needed it. I work with a funding company called T.A.G. Business Funding that uses processing history as part of their review. They move fast — 3 to 5 days to funding. Want me to send you their information? Just something to have."
After Noticing Volume Growth
Use when: reviewing a merchant account and volume is up 20%+ in 90 days
"I was reviewing your account and noticed your volume was up about [X]% over the last few months — great to see. When things are growing fast, cash flow sometimes becomes the bottleneck. I have a resource for working capital I recommend to merchants in a growth position like yours. It's based on processing volume rather than credit — T.A.G. Business Funding. Typically 3 to 5 days to funding. I can send you the link if it's worth a look."
New Merchant Onboarding
Use during first 30 days of onboarding a new merchant — highest receptivity window
"Welcome — a few things while I have you set up. One resource I make available to all my merchants: T.A.G. Business Funding. As you start building processing history, you'll eventually be in a position to access working capital based on your transaction volume. No application needed right now — I just want to put it on your radar. Here's the link: [YOUR REFERRAL LINK]. Bookmark it for when you might need it."
Equipment or Inventory Mention
Use when: merchant mentions needing equipment, inventory, or a larger order they can't fund upfront
"That [equipment/inventory] — have you looked at working capital to fund it? Given your processing volume, you'd likely qualify for an advance pretty quickly. I work with a company called T.A.G. that does this — they look at your cash flow rather than credit, and they can move in 3 to 5 days. Worth a quick look before you pass on the opportunity. Want me to send you their info?"
Email Templates
Monthly Portfolio Follow-Up Email
Send to qualified merchants identified during a monthly portfolio review
Subject: A resource for growing merchants — quick share
Hi [Name],
I was reviewing your account this month and wanted to share a resource I make available to merchants who are in a strong processing position.
T.A.G. Business Funding works with businesses like yours — they use processing history as part of their review process and they move quickly (typically 3–5 days to funding).
If you ever need working capital for equipment, inventory, expansion, or any business need:
[YOUR REFERRAL LINK]
No pressure — just wanted to make sure you had it in case it's ever useful.
[Your Name]
[Your Title / Company]
Volume Growth Notification Email
Send when a merchant's volume spikes — triggered by your monthly review
Subject: Your volume was up this month — a resource you might find useful
Hi [Name],
Quick note — your processing volume was up about [X]% this month compared to last quarter. That's a strong trend.
When businesses are growing, working capital is often what allows them to keep pace — inventory, staffing, equipment. I work with a funding company called T.A.G. Business Funding that looks at processing history (not just credit) and moves fast.
Given your current volume, you'd be in a strong position if you wanted to explore it:
[YOUR REFERRAL LINK]
Worth a look if you have anything in the pipeline that needs capital.
[Your Name]
Talking Points
When merchant asks: "How does this work exactly?"
"It's a cash advance based on your processing history — they look at your volume and consistency, not your credit score. You receive a lump sum, and repayment comes as a small daily percentage of sales. Fast to fund, no collateral."
Merchants you process for will quickly connect the dots about how the advance works — using processing history is familiar to them and makes the product feel relevant, not foreign.
When merchant says: "Isn't this expensive?"
"It's more expensive than a bank loan — yes. But it's also faster, requires no collateral, and doesn't depend on credit the same way. For a short-term need or a growth opportunity, the speed often makes more sense than waiting 60 days for a bank decision."
Don't oversell. Honest framing keeps you credible and lets the merchant make an informed decision. Merchants respect candor more than a sales pitch.
When merchant asks: "Do you make money if I apply?"
"I have a referral arrangement with T.A.G. — if you fund with them, I receive a referral fee from their side of the transaction. It doesn't change your cost at all."
Transparent disclosure protects the merchant relationship and your credibility. Proactively saying this before being asked builds trust rather than diminishing it.
When merchant is hesitant: "I'll think about it."
"Totally fair — I'll send you the link. No timeline, no pressure. Just good to have when a need comes up. These things move fast when you need them."
The goal of the introduction is to plant the seed, not close a sale. Referrals that come back months later after the merchant thought about it are just as valuable — keep the door open without pushing.
Client-Facing Reference Message
Copy this into a text message or email to send directly to a merchant:
T.A.G. Business Funding — Quick Info
Working capital for businesses based on processing history — not just credit.
Who qualifies: $15K+/month in volume, 6+ months in business.
Timeline: Application to funding typically 3–5 business days.
To explore your options: [YOUR REFERRAL LINK]
Questions: 330-238-3003
Register to Get Your Referral Link
Replace [YOUR REFERRAL LINK] in every template above with your unique partner link.
T.A.G. Business Funding