T.A.G. Business Funding
T.A.G. Business Funding
HVAC Guide
Surviving the dead season, building reserves from peak revenue, and using MCA at the right point in the seasonal cycle.
HVAC Funding Center
Most HVAC businesses have a 3-to-1 or 4-to-1 seasonal revenue ratio. A company doing $75,000/month in July may do $20,000/month in March. The business is not failing in March — it's experiencing a structural seasonality that is common to every HVAC company in a four-season market.
The challenge: overhead is not seasonal. Trucks, insurance, employee salaries, rent, and licensing are 12-month expenses. Your revenue funds them for 6–8 months, then your reserves (or external capital) fund them for 4–6 months.
| Month | Revenue Level | Primary Activity | Cash Flow Pressure | Action |
|---|---|---|---|---|
| January | Low | Emergency repairs, heating calls | High — running on reserves | Execute off-season plan |
| February | Low-Medium | Heating demand, equipment quotes | High | Apply for MCA if needed |
| March | Low (dead season) | Tune-ups, pre-season prep | Very high | Do NOT apply for MCA here |
| April | Low-Medium | Early AC season begins | High | Start pre-season hiring |
| May | Building | AC tune-ups, first installs | Moderate | Good MCA window if needed |
| June | High | AC season peak begins | Low | Maximize revenue, save reserves |
| July | Peak | Emergency calls, installs, max revenue | Very low | Transfer 15–20% to reserve account |
| August | Peak | Peak revenue | Very low | Best MCA application window |
| September | High | Late AC, early heating prep | Low | Second MCA window; build reserves |
| October | Medium | Heating tune-ups, shoulder season | Moderate | Finalize off-season budget |
| November | Medium-High | Heating demand building | Moderate | Execute off-season capital plan |
| December | High (heating) | Emergency heating calls | Low | Second best reserve-building month |
The most effective single action an HVAC owner can take is building a dedicated off-season reserve account during peak season. Here's how to size it:
Monthly overhead × Dead season months = Reserve target
Example: If your monthly overhead (payroll, insurance, trucks, rent, supplies) is $22,000, and you have 4 months of dead season (March/April/October/November), your reserve target is $88,000. This sounds large — which is why most HVAC companies never reach it without a deliberate system.
In June, July, August, and December — your 4 highest revenue months — transfer 15% of gross deposits to a dedicated off-season reserve savings account. Do this every Friday. Don't let it accumulate in your operating account where it will get spent.
If your peak months average $75,000/month × 15% × 4 months = $45,000 reserve built annually. After 2 years of this system, you have $90,000+ — enough to completely self-fund your dead season without any external capital.
The ideal HVAC capital cycle uses MCA proactively for growth in the right window:
| Timing | Action | Purpose |
|---|---|---|
| August/September | Apply for MCA using peak AC-season statements | Best window: highest advance, lowest rate |
| October–February | Use advance for equipment, hiring, pre-season prep | Prepare for the next peak before it begins |
| February–April | Lower-revenue months cover part of daily payment | Early repayment from baseline deposits |
| June–August | Peak season deposits rapidly repay the balance | MCA fully repaid by September |
| August | Apply again if growth requires | Cycle repeats — now with a bigger business |
This is the mature HVAC capital strategy. The advance funds the investments that grow the next peak season, and the next peak season repays the advance.
The most powerful structural cash flow improvement available to HVAC companies is building a maintenance contract portfolio. Each signed maintenance contract creates predictable monthly recurring revenue that flows in during your dead season — the exact months where you need it most.
The math: 200 maintenance contracts at $25/month = $5,000/month in revenue that arrives regardless of weather. Against $22,000/month in overhead, this doesn't solve the problem — but it makes the MCA advance you need significantly smaller, and your approval significantly easier.
August/September peak window is your best time. 48-hour funding.