Prime cost is the sum of your Cost of Goods Sold (food and beverage cost) plus total labor cost. It's called 'prime cost' because it's typically the largest and most controllable expense in a restaurant. Healthy full-service restaurants target prime costs of 55–65% of revenue. Quick-service restaurants typically target 50–60%. A prime cost above 70% almost always signals a cash flow problem ahead.
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Sources: National Restaurant Association 2026 Report, Toast Restaurant Benchmarks 2025, T.A.G. Business Funding internal data.
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