Not if you frame it correctly. You are not selling financing — you're removing the reason a good growth plan gets watered down. The positioning is simple: 'Here's the plan I'd recommend if budget weren't the constraint. If you want to run it at full scale, this is a resource some of our clients use to fund it.' You're handing over information, not making a pitch.
T.A.G. Partner Program
Marketing agencies pitch growth plans every day that get scaled back because the client's cash doesn't match the ambition. Instead of trimming the media plan, refer the client for working capital — and earn up to 2% of the funded amount when it closes.
Every growth plan an agency proposes has two components: the strategy and the budget to run it. When those two don't match, most agencies default to scaling the plan down — fewer ad dollars, a smaller test, a delayed launch. The client hears "let's start small" and the agency quietly absorbs the ceiling on what the account could have been.
You are already having that conversation. You already know when a client's ambition outpaces their available cash. The T.A.G. Marketing Agency Partner Program gives you a second option to put on the table in that moment: instead of shrinking the plan to fit the budget, the client can explore working capital to fund the plan you actually recommended.
Sign up at the affiliate program page. It's free, takes a few minutes, and there's no minimum volume or exclusivity requirement. You'll get a unique referral link tied to your account.
During planning, a QBR, or a scope conversation, you identify a client whose growth plan is being limited by available capital rather than by strategy.
Send the client your link, or point them to T.A.G. directly. The client applies on their own — you are not collecting their financial documents or negotiating terms on their behalf.
T.A.G.'s funding partners evaluate the application and, if approved, fund the deal directly with the client. If the referral successfully funds, your agency earns a commission of up to 2% of the funded amount.
These are situations most account teams recognize immediately — the budget conversation is happening whether or not capital comes up as an option.
You've built a media plan that would perform well at a higher spend level, but the client's available cash only supports a fraction of it. Rather than launching a diluted version of the plan, the client can look at working capital to fund the spend level the strategy actually calls for.
Seasonal pushes — holiday, back-to-school, a product launch tied to a calendar window — often require the client to spend on inventory, staffing, or production weeks before the campaign generates revenue. That upfront gap is exactly the kind of short-term capital need working capital financing is built for.
A client agrees to an expanded scope — more channels, more locations, a bigger content cadence — but their operating cash hasn't caught up to the new commitment. Working capital can bridge the gap between signing the bigger scope and having the cash flow to support it, protecting the relationship you just grew.
Commissions are up to 2% of the funded amount, and are paid only on deals that successfully fund — not on applications or leads. The figures below are illustrations of the math at the maximum rate, not a promise of what any specific referral will pay.
| Funded Amount | Commission (up to 2%) | Basis |
|---|---|---|
| $50,000 funded | Up to $1,000 | of the funded amount |
| $100,000 funded | Up to $2,000 | of the funded amount |
| $250,000 funded | Up to $5,000 | of the funded amount |
| $500,000 funded | Up to $10,000 | of the funded amount |
| $1,000,000 funded | Up to $20,000 | of the funded amount |
This is the question every agency should ask before referring a client — and it's the right question. Here's how to think about it.
The plan you're recommending doesn't change based on whether the client can afford it today. Presenting a capital option alongside the plan means the client gets to choose between the diluted version and the version you actually think will work — instead of only ever seeing the diluted version.
A referral link and a short explanation is not a sales pitch. The client applies on their own timeline, with their own information, and makes their own decision. You're not involved in underwriting, approval, terms, or repayment — your role is limited to the introduction.
The difference between "you should get financing" and "here's a resource some clients use when budget is the only thing holding a plan back" is entirely in the framing. Lead with the strategic case for the growth plan first. Mention the capital option as a resource, not a requirement, and let the client decide if and when to look into it.
If an agency never mentions that capital options exist, the client's budget silently caps the growth plan by default. Making the option visible doesn't obligate the client to use it. It just makes sure the constraint on the plan is a real, informed choice rather than an assumption nobody questioned.
Not if you frame it correctly. You are not selling financing — you're removing the reason a good growth plan gets watered down. The positioning is simple: "Here's the plan I'd recommend if budget weren't the constraint. If you want to run it at full scale, this is a resource some of our clients use to fund it." You're handing over information, not making a pitch. The client decides whether to use it, and your agency isn't involved in the underwriting, the terms, or the repayment.
Agencies can earn up to 2% of the funded amount on each referral that successfully closes. For example, a $100,000 funded advance could pay up to $2,000, and a $250,000 funded advance could pay up to $5,000. These are illustrations only, not guarantees — actual earnings depend on the referred business qualifying and completing funding, and the exact rate is confirmed in your partner agreement.
No. Once you make the introduction, T.A.G. handles the entire application, underwriting, and funding process directly with your client. Your agency is not involved in collecting financial documents, negotiating terms, or servicing the advance. Your role begins and ends with the referral.
Common triggers include a client who wants to scale ad spend but doesn't have the cash on hand, a seasonal campaign that requires upfront inventory or staffing costs before revenue arrives, and a client who just signed off on a bigger scope or retainer but needs working capital to actually deliver on it. In each case, the agency is already in the room for that budget conversation.
No. Registration is free. There is no cost to refer clients, no minimum number of referrals required, and no exclusivity requirement. You earn a commission only when a referral you send successfully funds.
A merchant cash advance is not a loan — it's a purchase of a portion of the business's future receivables in exchange for upfront capital. Funding decisions are made by third-party lending partners based on their own underwriting criteria, and not every business will qualify. Terms, advance amounts, and factor rates vary by applicant. T.A.G. is an ISO (Independent Sales Organization), not a direct lender.
Free to join. No minimums. Earn up to 2% on every referral that successfully funds.
T.A.G. Business Funding
Join the Marketing Agency Partner Program and give clients a real option when budget — not strategy — is the constraint.
Up to 2% of the funded amount · Commissions paid on funded deals only
Affiliate Program Disclosure: Commission rates are up to 2% of the funded amount and are subject to change. Commissions are paid only on deals that successfully fund. Earnings examples on this page are illustrations, not guarantees or projections of actual or future earnings. See the affiliate program page for complete terms.
